Ludovisi is the XVI rione (historic district) of Rome. Its coat of arms has three golden bands and a golden dragon, everything on a red background. It is the coat of arms of the noble Ludovisi family, which here owned the beautiful villa bearing the same name. The villa and the surrounding gardens, except few annexes, were destroyed at the end of nineteenth century to build the new district.
The most important street of the rione Ludovisi is Via Veneto.